About Metryx
Metryx is a UX research consultancy founded by Dr. Pejman Sajjadi, a researcher and former academic with over a decade of experience designing, conducting, and analyzing human-centered studies. We help teams understand how users interact with emerging technologies, from immersive VR experiences to games and AI-driven interfaces.
Our mission is to bring clarity and depth to product and research decisions through rigorous, mixed-methods UX research.
What We Believe
-
User-centered research creates better products: We ground product design in behavioral insight, not assumptions
-
Emerging technologies require emerging methods: From VR to AI, we tailor our approach to the complexity of the medium
-
Collaboration builds better outcomes: Whether you’re a product team or a research lab, we adapt to your needs
Who We Work With
-
Tech companies developing products in VR, games, AI, or other emerging technologies
-
Product teams seeking user insights to inform design decisions
-
UX and design leaders needing rigorous evaluation of interactive systems
-
Academic researchers requiring support with study design, analysis, or publication
-
Startups validating early-stage concepts or prototypes
-
Innovation labs testing experimental or cross-platform user experiences
-
Nonprofits and mission-driven organizations focused on education, accessibility, or behavior change
-
HCI and cognitive science labs conducting user research with complex or custom technologies
About the Founder
Dr. Pejman Sajjadi is an expert in UX research with a background in both academia and industry. His work has focused on immersive technologies, games, human-AI interaction, and experimental design. With a PhD in Computer Science, Pejman has published extensively and consulted on projects ranging from media studies, games, virtual reality environments, and AI interfaces.