Services
User Research & Insight Generation
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Mixed methods UX research (qualitative & quantitative)
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User interviews, surveys, usability testing
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Diary studies, ethnographic research
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Journey mapping, persona development
Experiment Design & Data Analysis
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Controlled experiments (A/B testing, RCTs)
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Quasi-experiments for hard-to-control environments
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Advanced statistical methods: ANOVA, SEM, etc.
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Interpretation & storytelling from behavioral data
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Emerging Technology Research
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Research design for AI, XR (VR/AR), chatbots
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Evaluating user experiences in immersive systems
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Trust, engagement, and emotion in intelligent systems
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Testing experimental interfaces & prototypes
Product & Concept Evaluation
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Early-stage concept testing
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Usability benchmarking
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Heuristic evaluations
Competitive & Market Research
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Literature reviews
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Competitive product analysis
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Industry trend reports
Custom Research Consulting
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Tailored research plans for startups or enterprise teams
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Research operations setup & strategy
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Collaboration with design, product, and engineering teams